Marketing

70% of respondents want their true wireless earbuds to last at least 5 hours before needing to be recharged, and 26% want them to last up to 14 hours.
Most devices scheduled for delivery in 2022 promise a battery life of 4 to 10 hours1 per charge.
Manufacturers need to balance battery life expectations with the demand for more richly featured devices.

How many hours would you expect your true wireless earbuds to last before returning them to the charging case?

.1-4 hours

.5-7 hours

.8-13 hours

.14+ hours

Beyond lossless audio, the next “musthave”feature for audio devices is spatial audio. Spatial audio, often known as 3D audio, allows the user to fully immerse themselves in a virtual three dimensional space.

Consumer sentiment towards audio.
Findings show that for a second year, over 70% of consumers value audio and recognize the positive impact it has on their wellbeing.
The savviness of consumers has also increased year on year, with more now actively seeking out better audio quality—and are willing to pay extra for it.