Marketing

The State of Sound 2022

Executive Summary
The State of Sound report compiles key findings from extensive audio research with consumers across the world. The 2022 study had 6,000 smartphone users as participants, examining the factors that influence audio device purchases, as well as interest in present and potential usage scenarios. The report is intended to make it easier to understand the qualities that consumers seek in earbuds, headphones, speakers,and other audio equipment. The focus of this year’s research is on the growth of the true wireless earbud category, growing interest in spatial audio, and the continued importance of lossless and high resolution audio quality.

uracast —Broadcast audio

Consumers are interested in a variety of broadcast applications, such as simultaneously streaming audio from a smartphone to numerous wireless devices.

Overview of connected audio

Wireless audio devices consumers use most frequently, and attitudes towards new technology advancements such as Bluetooth® LE Audio. Most respondents are already aware of LE Audio
technology and are interested in the use case benefits it will bring.
Consumers listen to audio on a broader range of devices every day than ever before, from smartphones to soundbars.

Audio fluidity: A growing number of devices are utilized every day for audio

Consumers now listen to audio on an even broader range of devices every day.
The number of people watching TV continues to rise. In recent years, as home working has increased, laptop speakers and conference speakers have become increasingly popular.
Consumers will use their audio devices to listen to music, podcasts, and play games for richer audio experiences. Users want their audio experience to be smooth, seamless, and highquality
across all of their devices.

How frequently do you use each of the following devices each day?
.Smartphone's built in speaker
.TV's built in speaker
.True wireless earbuds
.Wireless headphones
.Laptop / PC's built in speaker
.Smart speaker
.Bluetooth speaker
.Soundbar
.Home office speaker

Bluetooth LE Audio grows

The report shows high levels of interest and awareness in LE Audio, with 75% of respondents stating they were aware of LE Audio, and over 40% considering themselves knowledgeable.

The most common uses for true wireless earbuds

The top three uses for true wireless earbuds have not changed in the last three years of the survey: music listening, gaming, and voice calls.
This is, in some ways, in contrast to how much time is generally spent on these activities.
Users often play video games for about an hour and listen to music for over two hours each day. Voice calls take less time overall, as they are more frequent, but shorter activities.

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