Hot topics for speakers: increased battery life, better sound quality and price
purchase drivers.(Bluetooth speaker VS Smart speaker )
Marketing
Demand for richer features is increasing for audio devices over $50
In the $50 plus true wireless earbud category, there has been significant year-on-year shifts in key purchase drivers.
True wireless earbud and wireless headphone purchase drivers
Price, sound quality and comfort are the dominant factors.
Consumers are now seeking more value in their true wireless earbuds and headphones, along with year on year advancements in features and technology, with price, sound quality, and comfort all ranking highly.
Due to consumers wearing true wireless earbuds and headphones for longer periods of time throughout the day, comfort has moved up to number two.
Lossless audio is becoming increasingly important each year, and sound quality remains one of the top three purchase factors.
Consumers are also looking for devices that are simple to use and work seamlessly together “ease of use”, “easy set up”, and “seamless transfer” all being highlighted as important.
The importance of audio to games - TWS buetooth earbuds
Smartphones are the most popular gaming device.
