Consumer sentiment towards audio.
Findings show that for a second year, over 70% of consumers value audio and recognize the positive impact it has on their wellbeing.
The savviness of consumers has also increased year on year, with more now actively seeking out better audio quality—and are willing to pay extra for it.
Listening to music, podcasts and other media have a positive impact it has on my wellbeing
Having good audio in my wireless audio device gives the best experience
I make sure that sound quality on my devices gets better and better
Connecting to content through my audio devices is very important to me
I am willing to spend more to get the best audio quality
I rely on my audio devices as a part of my daily life