In the $50 plus true wireless earbud category, there has been significant year-on-year shifts in key purchase drivers....
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In the $50 plus true wireless earbud category, there has been significant year-on-year shifts in key purchase drivers.
High-resolution audio, active noise cancellation, spatial audio and hearing enhancement have all seen >10% increases in demand at this price point compared to the 2021.
As technology and capabilities of true wireless earbuds continue to advance, and richer features become widely adopted at the mid to high-tier price points, listeners are now expecting more from their true wireless earbuds