active noise cancellation (ANC)
68% of respondents said that support for active noise cancellation (ANC) would influence their next true wireless earbud purchase
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68% of respondents said that support for active noise cancellation (ANC) would influence their next true wireless earbud purchase
As we move to a post pandemic world, the global shift back to in office work is beginning,albeit slowly. Most respondents in the US, UK, Germany, and China still work from home,but 20% of them anticipate doing more office work over the next 12 months. Nearly 90% of respondents in Japan anticipate continuing to work from home, with 40% of respondents in India expecting more remote working than the previous 12 months.
The findings below show which sound quality related features matter most to consumers,assuming the device meets the fundamental requirements for sound quality, battery life, ease of use, and price,
Responses indicate that consumers will seek richer, more reliable, and more seamless experiences in the future.
Percentage of true wireless earbud purchases likely to be influenced by sound quality improvement features
.Robust connectivity with no dropouts or glitches
.Active noise cancellation
.Crystal clear voice calls
.Automatic Bluetooth pairing
.Lossless audio quality/music streaming
Listeners are becoming more aware of sound quality differentiation in their devices.