There are many overarching scenarios driving the audio market forward.
From this year’s respondents, the top trending scenarios include hybrid working, gaming, and active noise cancellation (ANC).
Most respondents want their true wireless earbuds to last at least 5 hours before needing to be recharged. Hybrid working is increasing, with more time being spent in offices in many countries. Across all respondents, almost 40% are now gaming on their smartphone daily, on average for 2 hours a day.
68% said support for ANC would influence their next true wireless earbud purchase, but respondents also indicated that there is room to improve the overall ANC experience.