The top three uses for true wireless earbuds have not changed in the last three years of the survey: music listening, gaming, and voice calls.
This is, in some ways, in contrast to how much time is generally spent on these activities.
Users often play video games for about an hour and listen to music for over two hours each day. Voice calls take less time overall, as they are more frequent, but shorter activities.
Likely impact of advanced features on true wireless earbud purchase
There are many overarching scenarios driving the audio market forward.
70% of respondents want their true wireless earbuds to last at least 5 hours before needing to be recharged, and 26% want them to last up to 14 hours.
Most devices scheduled for delivery in 2022 promise a battery life of 4 to 10 hours1 per charge.
Manufacturers need to balance battery life expectations with the demand for more richly featured devices.
How many hours would you expect your true wireless earbuds to last before returning them to the charging case?
.1-4 hours
.5-7 hours
.8-13 hours
.14+ hours
Beyond lossless audio, the next “musthave”feature for audio devices is spatial audio. Spatial audio, often known as 3D audio, allows the user to fully immerse themselves in a virtual three dimensional space.