Spatial Audio
Beyond lossless audio, the next “musthave”feature for audio devices is spatial audio. Spatial audio, often known as 3D audio, allows the user to fully immerse themselves in a virtual three dimensional space.
News and Reports
Consumer sentiment toward audio use: Which of these statements do you agree with?
Consumer sentiment towards audio.
Findings show that for a second year, over 70% of consumers value audio and recognize the positive impact it has on their wellbeing.
The savviness of consumers has also increased year on year, with more now actively seeking out better audio quality—and are willing to pay extra for it.
Hot topics for speakers: increased battery life, better sound quality and price
purchase drivers.(Bluetooth speaker VS Smart speaker )
Demand for richer features is increasing for audio devices over $50
In the $50 plus true wireless earbud category, there has been significant year-on-year shifts in key purchase drivers.
True wireless earbud and wireless headphone purchase drivers
Price, sound quality and comfort are the dominant factors.
Consumers are now seeking more value in their true wireless earbuds and headphones, along with year on year advancements in features and technology, with price, sound quality, and comfort all ranking highly.
Due to consumers wearing true wireless earbuds and headphones for longer periods of time throughout the day, comfort has moved up to number two.
Lossless audio is becoming increasingly important each year, and sound quality remains one of the top three purchase factors.
Consumers are also looking for devices that are simple to use and work seamlessly together “ease of use”, “easy set up”, and “seamless transfer” all being highlighted as important.